Privacy Policy
Last Updated: February 3, 2026
Purposefully Fit (“PF,” “we,” “our,” “us”) respects your privacy. This Privacy Policy explains what information we collect, how we use it, and the choices you have when you use our website, book services, complete forms, make purchases, or participate in surveys.
1. What We Collect
We may collect information you provide directly, including your name, email address, phone number, booking details, form responses (such as goals, training background, and preferences), survey responses, feedback, and testimonials. Payments are processed by our payment providers, and PF does not store full card numbers. We may also collect basic technical information such as IP address, device type, browser type, and pages viewed. Our website platform may use cookies necessary for functionality, security, and performance. We do not use tracking pixels or Google Analytics at this time.
2. How We Use Your Information
We use your information to provide services, manage bookings, process payments, communicate with you, send newsletters / announcements (you can opt out anytime), administer surveys, improve services, and maintain website security.
3. Surveys, Feedback, and Testimonials
Survey responses and feedback may be used to improve PF services and programs. We may use aggregated, non-identifying results for reporting (example: overall satisfaction trends). If we want to share your testimonial publicly with your name, photo, or other identifying details, we will request permission first unless you have already provided explicit approval.
4. How We Share Information
We do not sell your personal information. We may share information only as needed with trusted providers that help us operate, such as our website platform (Wix), booking tools, payment processors (for example, Stripe/PayPal/Wix Payments depending on checkout setup), and communication tools used for email or messaging. We may also share information with authorized PF team members/contractors who need limited access to deliver services or support operations. We may share information if required by law or to protect rights, safety, and security.
5. Email, Calls, and Text Messages
If you provide your email or phone number, we may contact you about bookings, services, updates, and customer support. If you opt in to marketing messages, you may receive promotions and announcements. You can opt out at any time by using an unsubscribe link in emails (when provided), replying STOP to texts (if applicable), or contacting us directly.
6. Youth Programs and Children’s Privacy
PF offers youth programs. Parent/guardian involvement may be required for youth participation and forms. If you are a parent/guardian and believe a child’s information was submitted without appropriate consent, contact us and we will address it.
7. Fitness and Wellness Information
PF may collect fitness, performance, or wellness information you choose to provide to support service delivery. Access is limited to PF personnel who need it for service purposes. PF is not a medical provider and our services are not a substitute for medical advice. For medical concerns, consult a licensed healthcare professional.
8. Cookies and Website Tools
Our website may use cookies for functionality, security, and performance. You can control cookies through your browser settings. Disabling cookies may affect site features such as forms, bookings, and checkout.
9. Data Security and Retention
We use reasonable safeguards to protect your information, but no online system can guarantee complete security. We retain information only as long as needed to provide services, maintain business records, comply with legal/tax requirements, and resolve disputes.
10. Your Choices
You may request access, correction, or deletion of your information and opt out of marketing communications by contacting us.
11. Third-Party Links
Our website may include links to third-party sites or services. Their privacy practices are governed by their own policies, not this one.
12. Updates to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised “Last Updated” date.