Founder/CEO

Dr. Ta’Shae McKinnon is a health and wellness professional with a passion for helping people move with purpose and live healthier lives. She holds a Bachelor of Science in Food Science and Human Nutrition from the University of Florida (2009) and earned her Doctor of Pharmacy degree from Florida A&M University in 2013. She is a registered pharmacist in the state of Florida and a certified personal trainer.

With a lifelong love for sports and movement, Dr. McKinnon has been actively training individuals and communities since 2017. In 2022, she founded Purposefully Fit, a fitness and wellness brand focused on purposeful training, sports performance, and community health. Her approach blends medical knowledge with hands-on fitness coaching to promote total wellness—inside and out.

Currently pursuing her Sports Performance Coach Certification with Overtime Athletes, Dr. McKinnon continues to expand her impact, especially among youth and aspiring athletes. Whether through fitness boot camps, nutrition education, or athletic development programs, she is committed to helping people stay strong, active, and purpose-driven every step of the way.

Chief Public Health Officer

Mercedez is a dynamic force in public health and community empowerment, blending passion, purpose, and creativity in everything she does. A proud alumna of Florida A&M University, she earned her Bachelor of Science in Health Science with a minor in Rehabilitation Management in 2020. Her journey continued at the University of Florida, where she received her Master of Public Health in 2024—fueled by a deep desire to transform lives and uplift communities.

At the heart of her work is a commitment to making health and wellness more accessible, more engaging, and more impactful. Whether she's leading educational initiatives, organizing community health events, or creating innovative interventions, Mercedez believes in meeting people where they are—and helping them thrive.

In 2024, she brought her vision full circle with the founding of Pink Diamondettes Dance Academy. More than just a dance program, it’s a vibrant, nurturing space where young girls are encouraged to shine through self-expression, creativity, and sisterhood. The academy breaks down barriers and builds up confidence, ensuring every girl—no matter her background—has the chance to sparkle on stage and in life.

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Whether leading health initiatives or inspiring the next generation through dance, Mercedez is on a mission to make every community healthier, stronger, and more empowered.

Chief Operations Officer

Chelsea is passionate about educating individuals of all ages and backgrounds on health, fitness, and nutrition to enhance overall well-being. With a strong focus on youth education and fitness, she is committed to empowering the next generation with the knowledge and tools they need to live healthy lives.